Glossary
What is Dental service organization (DSO)?
A dental service organization is a company that provides the non-clinical side of running dental practices, including scheduling, marketing, billing, human resources, and technology, across multiple offices, while the clinical care stays with the dentists.
For a front desk the defining DSO problem is consistency. Ten offices answering the phone ten different ways produce ten different answer rates, ten different booking standards, and no way to tell whether a weak location is a staffing problem or a demand problem.
It is also why per-location reporting matters more to a DSO than to a single practice: the group needs to see call volume, booking conversion, and recall recovery office by office, not as one blended number.
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